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Less anxious and pessimistic about the pandemic, Americans still feel quite some distance from “normal” —particularly when it comes to travel.

In the Fall of 2020, Destination Analysts conducted a survey of over 240 DMO executives about change and disruption in the tourism industry, commissioned by and in partnership with BVK, as one part of their Destination Tailwind: A Strategy Series…

Anxiety about the pandemic is as high as ever right now, but driven by optimism about vaccine timelines, Americans keep seeing the light at the end of the tunnel grow larger and closer.

Although anxiety came down a bit, so too did the highs seen last week in travel sentiment—however, overall, these sentiments remain in one of the better positions they have been in throughout the pandemic.

As travel industry professionals, we are well aware that all facets of travel halted with the onset of COVID-19.

After the dark events of last week, it’s nice to report some remarkable light for our travel industry.

Anxieties may be raised, but as Americans look out over the next month, they see an improving situation.

Americans are embracing travel in their optimism for a better 2021. However, it appears they plan to defer making their travel dreams reality until later in the year.

After long holding steady, the perceived safety of travel activities is now faltering with this current virus surge.

Although the Christmas and ensuing travel season will be quite off of normal, Americans are seeing the light at the end of the tunnel grow brighter with vaccine progress.