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Record Travel Optimism as Summer Season Nears

According to our April The State of the American Traveler™ tracking survey, more Americans than ever are expecting to increase the number of leisure trips they will take in the upcoming year. Leisure travel optimism is at a record high,…

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America’s Tourism Brand in the Time of Trump

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Americans are Ready to Travel

The table below shows the proportion of American leisure travelers who (in the next 12 months) expect to travel more, less and the same as they did in the most recent 12-month period. The results show strong current traveler optimism.…

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Bratton Speaks at HSMAI/DFWATC Forum

Destination Analysts’ Takes on the Dallas Leisure Market

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American Travel Optimism Soars

Whatever happens during the rest of the year, we know that ours is a consumer driven economy. Consumers account for more than 70 percent of spending, and in the moment are surprisingly bullish about their future leisure travel. Our April…

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Roll Another One For the Road

Much has been said in recent years about marijuana legalization and its impact on tourism. Most of this talk has been simply the personal opinions of those who (for either political or monetary reasons) have an agenda and interest in…

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The State of the American Traveler, Destinations Edition

If you’ve worked with us, you know that the Destination Analysts team is passionately devoted to helping destination marketers understand the modern traveler.

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Bratton Speaks at Pennsylvania Tourism Forum

The circus isn’t all over yet, though, as the media and several of our grandstanding local politicians now seem hell bent on branding the event as a financial failure. Television news stories are pleased to hand the microphone to any…

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