A Revolution in DMO Website Research
Innovation is our favorite thing here at Destination Analysts. We’ve been on the cutting edge of destination research for two decades now, and still love nothing more than moving the needle forward.
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DMO Websites and the 3.4% Rule
While the modern DMO must tackle a dizzying array of online marketing objectives, inspiring undecided website users to visit the destination is quite possibly their most important online objective. The reason for this is straightforward. Generating so-called “incremental visits” is…
Record Travel Optimism as Summer Season Nears
According to our April The State of the American Traveler™ tracking survey, more Americans than ever are expecting to increase the number of leisure trips they will take in the upcoming year. Leisure travel optimism is at a record high,…
Americans are Ready to Travel
The table below shows the proportion of American leisure travelers who (in the next 12 months) expect to travel more, less and the same as they did in the most recent 12-month period. The results show strong current traveler optimism.…
American Travel Optimism Soars
Whatever happens during the rest of the year, we know that ours is a consumer driven economy. Consumers account for more than 70 percent of spending, and in the moment are surprisingly bullish about their future leisure travel. Our April…
Roll Another One For the Road
Much has been said in recent years about marijuana legalization and its impact on tourism. Most of this talk has been simply the personal opinions of those who (for either political or monetary reasons) have an agenda and interest in…
The State of the American Traveler, Destinations Edition
If you’ve worked with us, you know that the Destination Analysts team is passionately devoted to helping destination marketers understand the modern traveler.
Bratton Speaks at Pennsylvania Tourism Forum
The circus isn’t all over yet, though, as the media and several of our grandstanding local politicians now seem hell bent on branding the event as a financial failure. Television news stories are pleased to hand the microphone to any…