Future Partners & Miles Partnership Destination Decisions: March 24, 2026

This month’s Destination Decisions webinar, presented in partnership with Miles, explored how American travelers are choosing destinations and what it means for off-season and dispersal strategies. Drawing on insights from Future Partners’ State of the American Traveler research, the session highlighted continued strength in travel demand, increased budgets, and evolving planning behaviors, alongside growing consideration of factors like crowding, weather, and economic uncertainty.

In the second half, destination leaders from across the country shared real-world strategies for driving visitation beyond peak seasons. From Maine’s focus on values-aligned travelers, to Greenville’s product-driven off-season experiences, to Glacier Country’s targeted regional campaigns, the discussion demonstrated how destinations can align messaging, product, and audience to capture high-value travelers and extend demand throughout the year.