Back to Reports

The State of the International Traveler Study

Looking out from the perspective of inside an airplane in flight looking at the plane's wing and the sunset.

The 2024 report is available now!


The State of the International Traveler Study was originally developed for U.S. destination marketers who wanted to dive into the behaviors and perceptions of international travelers from 16 different feeder markets around the globe. The complete survey of findings has expanded to include travel preferences of the international traveler who want to travel anywhere internationally as well as American destinations. Over 60 different U.S. destinations are specifically tracked in The State of the International Traveler and these findings specifically track destination familiarity, destination appeal, likelihood to visit, and exposure to advertising and promotion. Highly customized reporting provides specific, actionable insights on global markets of interest and their desired experiences, anticipated budgets, and content used to plan travel.

The State of the International Traveler Study tracks sentiment for the top U.S. feeder markets including:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • Colombia
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • The Netherlands
  • South Korea
  • Spain
  • United Kingdom

The State of the International Traveler provides analysis for over hundreds of destinations and travel brands across the U.S. and includes historical and actionable data to include desired trip experiences, anticipated budgets, content used to plan travel, media and brand preferences, and how to best communicate with international travelers.