The State of the International Traveler

In a moment when global sentiment is shifting and competition for international travelers is intensifying, intuition isn’t enough.

The State of the International Traveler provides destinations with actionable intelligence from the U.S.’s top 16 international feeder markets—revealing future travel intent, perceptions of the U.S., and the motivations that influence destination choice. In a moment when the U.S. brand is under pressure, this study equips marketers with the insight needed to protect and grow international visitation.

Choose the Right Level of Insight for Your Needs

The State of the International Traveler is available across multiple subscription options, designed to meet teams where they are, from fast access to global data to fully customized, executive-ready insight.

Basic: Core Access to Trusted Data
$15,000

Best for teams that need reliable, up-to-date international travel data without added customization.

1. Full access to all current international traveler data

2. Data refreshed quarterly in 2026 to reflect the latest trends

3. Ideal for internal analysis and foundational planning

What to know: This tier focuses on data access only and does not include custom analysis or briefings.

Pro: Deeper Context and Strategic Guidance
$25,000

Built for teams that want historical perspective, expert interpretation, and light customization.

Includes everything in Basic, plus:

1. Interactive dashboard with historic trend data

2. Quarterly Pulse Reports highlighting key shifts

3. Annual executive summary briefing

4. One custom cross-tab to explore a priority audience or market

Why upgrade: Pro adds interpretation and context turning data into insight you can act on.

Enterprise: Fully Customized, Client-Ready Intelligence
$45,000

Designed for agencies that need tailored insights, regional benchmarks, and hands-on support.

Includes everything in Pro, plus:

1. Two additional custom cross-tabs

2. Live presentation(s) for internal or client use

3. Regional benchmarking for comparative analysis

4. Client-specific integration support

Best for: Teams embedding traveler insights directly into strategy, planning, or client deliverables.

Country-Specific Reports (PDF-Only)

For targeted needs, country-level reports are available as standalone PDFs. These options do not include dashboard access or ongoing updates.

1-Country PDF: $3,000

3-Country Bundle: $6,500

5-Country Bundle: $10,000

Ideal for: One-off market evaluations or focused regional snapshots for the markets of your choice.

The State of the International Traveler Study tracks sentiment for the top U.S. feeder markets:

16 Global Feeder Markets
3 Continents
Millions of Potential Travelers

Americas:
Canada, Mexico, Argentina, Brazil, Colombia

Europe:
France, Germany, Italy, Netherlands, Spain, United Kingdom

Asia-Pacific:
Australia, China, India, Japan, South Korea

The State of the International Traveler equips destinations and travel brands across the U.S. with proven, historical, and forward-looking intelligence covering everything from desired trip experiences and anticipated budgets to the media, content, and messaging that actually influence travel decisions. Trusted by diverse destinations nationwide, this study transforms uncertainty into strategy so you can act with confidence, sharpen your global marketing, and compete effectively for international visitation now and in the years ahead.

Questions? A Future Partners Team Member Will be in Touch:

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