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The State of the American Traveler Study

Man standing on the beach with white surf and lots of palm trees. The man is looking into the distant right.

About The State of the American Traveler

Monthly, Future Partners surveys over 4,000 Americans who plan to travel in the next 12 months. This study’s level of detail and findings support the marketing needs of destinations, hotels, airlines, and many popular brands. This is one of the longest running studies of its kind with historical data going back nearly twenty years.

Travel brands can access The State of the American Traveler as an online subscription service or receive monthly or quarterly static reports.

Key Insights

This study is specifically designed for any travel brand that seeks input on American Travelers and how to best market to them. Gain impactful information on the American traveler including:

  • Leisure travel sentiment
  • Travel expectations and motivations
  • Travel planning resources
  • Activities planned for future trips
  • Media usage and insights into reception to travel advertising
  • Top U.S. destinations of interest

Online Portal

Travel brands can purchase a 6 or 12 month subscription to the online portal which includes one PDF report. This robust, customizable reporting dashboard takes your understanding of the American Traveler to a whole new level.


Travel brands, DMOs, and press are invited to attend our free summary of findings. Every month, DA presents our The State of the American Traveler livestream key findings followed by engaging and thought-provoking discussion on the latest trends and topics impacting travel.

The State of the American Traveler Quarterly Edition

Destination Analysts partners with Miles Partnership to deep-dive into The State of the American Traveler – Quarterly Edition to study the latest topics that impact the travel industry. See the link below for more details on attending.