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The State of the American Traveler Study

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About The State of the American Traveler

Leveraging the power of The State of the American Traveler offers subscribers the most accurate and up to date picture of American traveler sentiment, motivations, associations, deterrents, destination insights and brand preferences.

The monthly survey collects a representative sample of 4,000 adult American Travelers in each of the four U.S. regions. The questionnaire is regularly adapted to include the most pressing questions travel marketers face, and is one of the longest running studies of its kind with historical data going back nearly twenty years.

Travel brands can access The State of the American Traveler as an online subscription service or receive monthly or quarterly static reports.

Key Insights

This study is specifically designed for any travel brand that seeks input on American travelers and how to best market to them. Gain impactful information on the American traveler including:

  • Leisure travel sentiment
  • Travel expectations and motivations
  • Travel planning resources
  • Activities planned for future trips
  • Media usage and insights into reception to travel advertising
  • Top U.S. destinations of interest

Online Portal

Travel brands can purchase a 6 or 12 month subscription to the online portal that includes one PDF report. This robust, customizable reporting dashboard takes your understanding of the American Traveler to a whole new level with dynamic filters and custom features.


Travel brands, DMOs, and press are invited to attend our free The State of the American Traveler livestream key findings followed by engaging and thought-provoking discussion on the latest trends and topics impacting travel.

The State of the American Traveler Quarterly Partnership

Future Partners and Miles Partnership explore special topics each quarter powered by The State of the American Traveler to identify the latest topics that impact the travel industry. Click below to join the conversation.

Register for our next Livestream: