2026 Insights Report for DMO Sales Leaders
Turn real meeting planner feedback into a winning sales strategy for your destination.
The Future of the Meetings Industry: 2026 Report gives DMOs and sales executives fresh, data-driven intelligence to sharpen your sales strategy and give your destination a competitive edge.
What’s Inside The State of the Meetings Industry Report
This syndicated report turns a large-scale survey of meeting planners into practical, DMO-ready intelligence. Inside, you’ll find:
Market Outlook
Indicators for meetings demand, booking windows, and planners’ current economic considerations.
Destination Selection Drivers
Clear rankings of the factors that matter most to planners—from airlift and technology set up to perceived safety, sustainability, and value.
Planner Perceptions of DMOs
How planners view DMOs today: their expectations, pain points, and where DMOs add the most value (or fall short).
Channel & Messaging Insights
Which sales and marketing channels planners pay attention to, and what types of messages actually influence their decisions.
Future-Focused Trends
Emerging expectations around tech, hybrid elements, experience design, DEI, and sustainability—and how DMOs can respond.
