The Future of Meetings Industry Research

This unique study surveys a minimum of 400 meeting planners and conducts thorough interviews to leverage and explore how meeting planners want to be worked with, what resources they use, and how to best inspire them with your creative and messaging.

Early co-op sign on pricing:

Questions? A Future Partners Team Member Will be in Touch:

Not interested in participating in this year’s co-op? You can purchase the 2026 Insights Report below.

This syndicated report turns a large-scale survey of meeting planners into practical, DMO-ready intelligence. Inside, you’ll find:

1. Get custom insights into your brand’s performance as a meetings destination.
2. Hear specific feedback from Meeting Planners on your advertising/marketing tactics.
3. Understand the emerging trends and factors influencing the consideration and planning of meetings in the future.
4. Insight into meeting planners’ perceptions, use of destination resources, and how they want you to work with them.
5.  Examine the resources and channels meeting planners utilize during their destination research, evaluation, and selection process and equip yourself on where to focus marketing efforts.
6.  Explore successful travel brand marketing and advertising tactics employed by destinations to replicate successful strategies and optimize their marketing efforts to maximize impact on meeting planners.
7. Gain insights into the messaging and creative elements that resonate with planners and set your travel brand apart.