Hotel and Attraction Partnership Research

Influence Economic Impact

How do hotels and attractions work together to spur additional economic activity in a destination?

This first-of-its-kind study on the booking journey of travelers who prefer hotels looks at traveler satisfaction, resources used during the different stages of the trip planning process, and the emotions of travelers as they move through that process to identify ways hotels and attractions can work together to increase the number of activities an average travel party participates in during their trip to positively impact the travel economy in their community.

Impact Travel Community

Bringing hotels and attractions to the table together to intentionally set a marketing strategy for growing traveler investment generates almost immediate returns. This study provides actionable insights for hotels and attractions including:

• Key decision factors for selecting hotels and attractions in a destination
• Understand what actions travelers take during different parts of the travel journey and when/how to market to them to generate additional economic opportunity
• Identify traveler emotions as they move through the travel planning process and how to support a positive/healthy travel experience
• Overcome travel deterrents reported by travelers
• Interpret traveler activity preferences to drive marketing decisions
• Videos of American Travelers making recommendations on how to best market to them

About

This study surveyed 1,000 traveling Americans who prefer to stay in hotels and who responded to a quantitative survey on their most recent trip. Additionally, travelers were asked to record a video to outline how to better market to them. This study includes an analysis on why Americans travel, the shifting emotions surrounding travel, travel as a budget priority, which activities Americans are doing on trips, and key decision factors for selecting attractions and hotels. Travelers also provide insight into their satisfaction and how to overcome challenge issues and which resources are used in the travel planning process.

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