Unlock unparalleled access to the minds of American travelers with our The State of the American Traveler Insights Explorer. This cutting-edge tool offers real-time, in-depth insights into travelers’ perceptions, desires, and plans, empowering you to make data-driven decisions that elevate your brand’s appeal and realize your organization’s key objectives.
Traveling consumers have needs that demand to be seen and heard. The State of the American Traveler Insights Explorer is designed to help you fulfill this promise to them. Analyze and track an amazing set of information on the American traveler, including:
- Travel Sentiment
- Past and Future Trip Behaviors
- Media Consumption Habits and Travel Planning Behaviors
- Demographics + Psychographics
- Geographic Market Behavior
- Destinations Visited and Travel Brand Preferences
- Motivations and Desires
- Timely topics
Access insights into an incredible array of traveler profiles. You can filter the data, segment, analyze and track by these traveler profiles and segments:
Past and future visitors for dozens of domestic and global destinations, including all 50 U.S. states
- Generations
- Household Income
- Air Travelers
- Hotel Guests
- International travelers
- Leisure, Business, Convention
- And much, much more
The State of the American Traveler Plus—Brand-Specific Competitive Intelligence
Select destinations can have exclusive access to The State of the American Traveler Plus dataset, which examines many elements of how travelers specifically feel about them, including the ability to compare their destinations to others. Designed for destinations aiming to enhance their tourism health, key metrics include:
- Overall appeal of your destination for leisure and group meetings travel
- Evaluations of the destination’s key attributes
- Traveler familiarity with your destination’s tourism assets
- Overall grades as a tourism destination
- Deterrents to visiting your destination
- Rankings of your tourism assets compared to competitive destinations
- Paid and earned media recall of your destination’s tourism marketing
