The findings from this research were shared on a webinar with Destinations International on February 10th and included an overview of the most significant and drastic changes meeting planners anticipate for the industry in the next few years, the desired role of destination marketing organizations in the meeting planning process, the marketing channels meeting planners turn to most, and the top components they want in destination ads.
Highlights from the webinar conversation, written by Digital Edge’s Co-Founder, Mya Surrency, is available here.
A full presentation-ready report and 45-minute video of our exclusive in-depth interviews of meeting planner professionals can be purchased here.
