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Good News: 8 Travel Sentiment Metrics that Reached Record-Highs this Week

After the dark events of last week, it’s nice to report some remarkable light for our travel industry. Of the many positive metrics in American travel sentiment this week, here is a summary of all those that hit pandemic-period record-highs:

Date

January 14, 2021

Category

The State of the American Traveler

By

Future Partners

  • Americans’ openness to travel inspiration (measuring 6.0 on a scale of 0-10)
  • Those in a travel readiness state-of-mind (58.6%)
  • Excitement levels about travel in 2021 (6.1 on a scale of 0-10)
  • The percent of American travelers who believe the COVID-19 vaccines are safe (67.8%)
  • The percent of American travelers that will be getting vaccinated against COVID-19 (61.4%)
  • The proportion of American travelers who are more optimistic about being able to safely travel in the next six months due to vaccine availability (56.4%)
  • The percent of American travelers saying they have begun planning and booking trips specifically in anticipation of vaccines being available (33.7%)
  • The percent of American travelers who say discounts and price cuts can motivate them to take a trip they had not previously considered (43.0%)
  • The percent of American travelers that said they would be happy if they saw an advertisement promoting their community as a place for tourists to come visit when it is safe (40.3%)
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