The State of the American Traveler
Is Influencer Marketing Worth Your Time?
Now trending on Instagram, YouTube, Pinterest and beyond, digital influencers are moving the needle for destinations of all types.
The Impact of Recent Disasters on Destinations
They say that life comes at you fast, and in the last several months, several of our friends in the industry have experienced this firsthand. Unexpected natural or human-caused disasters have touched their destinations, consequently impacting their brands and their…
Photography Bans as Marketing Gold
Allowing travelers to share the extraordinary beauty of their destination with friends back home is unkind, and will make people sad.
A Revolution in DMO Website Research
Innovation is our favorite thing here at Destination Analysts. We’ve been on the cutting edge of destination research for two decades now, and still love nothing more than moving the needle forward.
DMO Websites and the 3.4% Rule
While the modern DMO must tackle a dizzying array of online marketing objectives, inspiring undecided website users to visit the destination is quite possibly their most important online objective. The reason for this is straightforward. Generating so-called “incremental visits” is…
Record Travel Optimism as Summer Season Nears
According to our April The State of the American Traveler™ tracking survey, more Americans than ever are expecting to increase the number of leisure trips they will take in the upcoming year. Leisure travel optimism is at a record high,…
Americans are Ready to Travel
The table below shows the proportion of American leisure travelers who (in the next 12 months) expect to travel more, less and the same as they did in the most recent 12-month period. The results show strong current traveler optimism.…
