Myha Gallagher

Myha Gallagher, Vice President of Research, oversees Future Partner's suite of custom and syndicated research products and client services, ensuring our partners walk away with deep, actionable insights that uncover opportunities to grow market share. Myha has been with Future Partners since February 2013 having first honed her research skills through conducting years of intercept surveys with consumers which provided foundational knowledge on how to craft creative and easy-to-understand survey questions that uncover the "why" and "how" behind human behavior and decision making. Because of her ability to translate complex data into meaningful stories that are understood by all levels of research fluency, she has been a sought-after public speaker having presented at Destinations International Annual Convention and Marketing & Communications Summit, numerous Governor's Conferences on Tourism, Travel South Summit and more. When she is not synthesizing research insights for the travel industry, Myha uses cooking and interior design as additional creative outlets and loves traveling to new destinations to further her understanding of how humans connect with each other and the world. Myha's innate curiosity, love of the travel industry, and a driving need to design visually impactful research decks set her apart as a researcher.  

"Design is intelligence made visible."

- Alina Wheeler 

Myha's favorite trip was in 2018 to Iceland, where her and her husband drove around the island soaking in the surreal, other worldly landscapes and marveled at the tenacity it took Viking explorers to set out on wooden ships to find and settle the extremely remote island. Its a beautiful reminder of the perseverance of humankind.