Jennifer Griswold

Jennifer Griswold, Director of Partner Development, is focused on supporting the industry get answers to their most demanding questions. Jennifer has been with Future Partners since April 2023 and before that spent 10 years as a state tourism researcher across three states. Prior to state-level tourism, Jennifer worked in hotels and pursued a master’s in business administration in marketing from the University of Arkansas Little Rock. She has served two consecutive terms on the Travel and Tourism Research Association’s International Board of Directors and is a regular public speaker including key events such as Destinations International Annual Conference, Marketing Outlook Forum, and IPW. In her free time, Jennifer enjoys hiking, biking, and traveling with her family. She is currently working through visiting all the MLB stadiums. 

“Data are not taken for museum purposes, they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.” W. Edwards Deming 

Jennifer is driven, dedicated, and inspired by the creative process of using data to share stories. She’s focused on ensuring that Future Partners supports the needs of travel brands and their ability to communicate their value and drive decisions. 

Jennifer’s favorite trip was a family trip to California in 2022. She and her family visited Dodger Stadium and Angel Stadium, Disneyland and California Adventure, and unsuccessfully attempted surfing with their first lessons.