Jamie Tokuno

Jamie oversees the development, implementation, and management of market research strategies for projects Future Partners’ leads on behalf of clients. With nearly a decade of experience in travel and consumer research, she has in-depth knowledge of the Japan and U.S. travel markets as well as broader consumer consumption and media trends. Before joining Future Partners, Jamie managed consumer insights with a large team of researchers at Dentsu, one of the largest media agencies in the world. Prior to Dentsu, she spent nearly five years at the Hawaiʻi Visitors & Convention Bureau overseeing market insights and working closely with the MCI team. Jamie has a passion for research, understanding industry trends, and distilling actionable insights for clients through rigorous qualitative and quantitative methodologies. She was a board member and secretary of the Sustainable Tourism Association of Hawaiʻi from 2016-2022 and has cultivated a dedicated interest in sustainability and responsible travel. Fluent in Japanese, Jamie holds a B.A. in Japanese Linguistics from the University of Washington, and a M.A. in Japanese Translation from the University of London’s School of Oriental and African Studies. Originally from Hawaiʻi, she currently lives in Portland, Oregon, with her husband and their dog, ʻīlio.