Erin Francis-Cummings

A go-to expert resource in the destination marketing industry, Erin Francis-Cummings has spent the last two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Future Partners’ 200+ clients.

Erin has designed research strategies and facilitated consumer research for some of the world’s greatest destination brands, from Bermuda to Fiji, Florida to California. 

Since March 2020, Erin has led Future Partners’ ongoing COVID-19 Travel Sentiment Index, insights from which have been critical to the travel industry’s navigation of and recovery from the COVID-19 pandemic crisis.

Erin currently serves on the international board of directors for the Travel and Tourism Research Association and supports the greater travel industry through projects for the US Travel Association and Destinations International and numerous tourism associations.