The State of the American Traveler in February 2026—Deliberate but not Retreating; Encroaching Politics; Slow Travel Trends
American Travelers Continue to Display Financial Caution, But Demand and Budgets for Travel are Strong
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U.S. Brand Performance Is Softening & Global Competition Is Getting Fiercer
The pool of travelers considering long-haul international trips to the United States is narrowing.
How Visible Federal Activity is Shaping City Travel Decisions
The increased visibility of federal enforcement activity is not universally polarizing, but among travelers who do react, discomfort clearly outweighs reassurance.
The State of the American Traveler in January 2026—Early Signals for the Year in Travel
American Travelers Start 2026 with Established but Muted Financial and Travel Expectations
The State of the American Traveler in December 2025
American travelers are showing renewed optimism with expected trip volume climbing back to 4.0 trips—matching early-year levels and signaling a recovery from spring’s tariff-induced uncertainty.
Route 66 Centennial Travel & Why It Matters For Destinations
More than two-thirds of leisure trips in the last month involved a car. Road tripping isn’t just a mode of transportation, it’s an identity. A national pastime.
The 2026 FIFA Crossover Audience You Can’t Afford to Miss
The FIFA-motivated audience is younger (heavy Millennial/Gen Z), far more likely to be parents of school-aged kids, and dramatically more spontaneous.
Why Slashing Tourism Promotion is a Costly Mistake
Policymakers will eye cuts to destination marketing budgets, using the familiar (but misguided) logic that if travelers are pulling back, why spend to promote?
The State of the American Traveler in November 2025
While Americans travelers still look to celebrate, an undercurrent of caution persists
